The M Jewelers x MLB campaign

video production

In a massive licensing deal with Major League Baseball, The M Jewelers brokered the rights to produce a line of rings, necklaces, and earrings with the various team’s logos for exclusive distribution.  They decided to launch with their largest market, New York City, featuring both teams, Mets and Yankees.  Of course, there was only one person for the job directing this hometown ad. Enter: New York Nico, Nicolas Heller.

Working in tandem with Nico and M Jeweler’s CD, Eventure cast and location-scouted for 6 unique New Yorker’s who represent their team including Gray Sorrenti and Drea de Matteo.  The shoot and locations featured these locals showing us some of their favorite places in their neighborhood and reminiscing on their time spent at their respective team’s stadium over the years.

The film’s magic came alive in the edit, by Lexi Hiland, with custom sound by Marcus Hahm.