Skims Swim Activation

To announce the new swim collection from Skims, the brand set its sights on scale -- not just reach, but physical presence. Rather than a traditional campaign rollout, Skims wanted a moment that would disrupt the city and command attention at the most visible crossroads in the world.

Eventure produced a full-scale takeover of Times Square, anchored by a towering custom inflatable sculpture of Kim Kardashian. Rising above the street, the installation transformed the plaza into a surreal, larger-than-life extension of the Skims Swim campaign. Surrounding digital screens ran campaign visuals on loop, saturating the space with skin, swim, and motion.

Eventure led end-to-end production and site coordination, managing fabrication, permitting, installation, and live operations in one of the most complex public environments in New York City. The result blurred the line between public art, spectacle, and brand activation.

The takeover generated global media coverage and hundreds of millions of impressions, positioning Skims Swim squarely at the center of the cultural conversation.