PATTA Collaborations
with Nike and Converse
photo production, video production
![Erykah Badu sitting on forest log wearing PATTA x Converse collab](https://freight.cargo.site/t/original/i/b225e5e81422a5ba51cc08b3a98da1f5dd6675267d6cb92ef833161527232e12/220310_OneStar_EB_1_1296x.jpg)
![Eddie Plein sitting causally in his family home in front family heirlooms](https://freight.cargo.site/t/original/i/0c0b09d39a09f07d9f64346db44e33d6ae5cdff1bcab9401d18d3e4a73a111c5/Q106_SJA_NikePatta_009_05_FNL.jpg)
![](https://freight.cargo.site/t/original/i/d96029dc3336f6a3e158616b26a3e0dc524d2a854a6d782c5c63f99944a8f2b4/Q106_SJA_NikePatta_009_22_FNL.jpg)
![](https://freight.cargo.site/t/original/i/96230ca12cd2eb6d229c0f4bc88e27705300b8add4ef26d6a880a77755741bca/Q106_SJA_NikePatta_031_22_FNL.jpg)
In 2022, Patta was releasing a third “wave” of a highly successful collaboration with Nike. This round was particularly special because it coincided with a 2-day mentorship exchange at Nike’s SHAPA Soweto community center in the south of Johannesburg which intended to aid the “next wave” of creatives and musicians, photographers and fashion designers.
We helped to cast ambassadors from Brooklyn and Johannesburg to lend not only their face but their creative force and personal style to the campaign. Upon finalizing casting, we worked with each talent to define their setting and shoot day. We spent significant time with each in their workshops / studios / neighborhoods.
The resulting product was an international campaign with dozens of press hits and a community in Soweto who was able to connect with our protagonists and Shaniqwa Jarvis who led a photography workshop during the exchange.
At the end of the year, Converse joined the party and announced a collaboration with Patta featuring the One Star Pro and a limited apparel question starring Erykah Badu. The team traveled to Dallas, Texas on December 30 to pay a visit to Erykah at home. We spent the day capturing images of her, self-styled in the collaboration shot by Shaniqwa. The campaign has an accompanying video shot, directed, and edited by Raj Debah.
We helped to cast ambassadors from Brooklyn and Johannesburg to lend not only their face but their creative force and personal style to the campaign. Upon finalizing casting, we worked with each talent to define their setting and shoot day. We spent significant time with each in their workshops / studios / neighborhoods.
The resulting product was an international campaign with dozens of press hits and a community in Soweto who was able to connect with our protagonists and Shaniqwa Jarvis who led a photography workshop during the exchange.
At the end of the year, Converse joined the party and announced a collaboration with Patta featuring the One Star Pro and a limited apparel question starring Erykah Badu. The team traveled to Dallas, Texas on December 30 to pay a visit to Erykah at home. We spent the day capturing images of her, self-styled in the collaboration shot by Shaniqwa. The campaign has an accompanying video shot, directed, and edited by Raj Debah.
![Erykah Badu sitting on forest log wearing PATTA x Converse collab](https://freight.cargo.site/t/original/i/b225e5e81422a5ba51cc08b3a98da1f5dd6675267d6cb92ef833161527232e12/220310_OneStar_EB_1_1296x.jpg)
![Eddie Plein sitting causally in his family home in front family heirlooms](https://freight.cargo.site/t/original/i/0c0b09d39a09f07d9f64346db44e33d6ae5cdff1bcab9401d18d3e4a73a111c5/Q106_SJA_NikePatta_009_05_FNL.jpg)
![](https://freight.cargo.site/t/original/i/d96029dc3336f6a3e158616b26a3e0dc524d2a854a6d782c5c63f99944a8f2b4/Q106_SJA_NikePatta_009_22_FNL.jpg)
![](https://freight.cargo.site/t/original/i/96230ca12cd2eb6d229c0f4bc88e27705300b8add4ef26d6a880a77755741bca/Q106_SJA_NikePatta_031_22_FNL.jpg)
![Patta Logo](https://freight.cargo.site/t/original/i/0d829e1a8b00aebdecdb9a84b7ac37eb47f84dc4522585def663b1a723f5631f/Patta--magenta.png)
![Nike Logo](https://freight.cargo.site/t/original/i/6b5e53aa68328fc2b6715cd7e4005ec3454dd1abc9dfccbd8d3a890cef1d3895/client-nike.png)
![Converse Logo](https://freight.cargo.site/t/original/i/68a91f02e05cb3610ff7df76c72aac1212517bb343c00ec43925f6a439514e25/converse.png)
![Erykah Badu wearing her tall top hat with a bandana underneath](https://freight.cargo.site/t/original/i/3dfa0c2e8e63c7c93875772683dfd25b731cf3148d32735d8c8e979e43e42c8d/220310_OneStar_EB_9_Web.jpg)
![Patta x Converse shoe closeup in forest](https://freight.cargo.site/t/original/i/369588871e03be93ef60067bfece9b18782e7ceb5d89720041d3ae0b910ebdbe/220310_OneStar_EB_11_Web.jpg)
![Erykah Badu](https://freight.cargo.site/t/original/i/f8b3b3b71e6b04e5d7635c9654b1e113cb73cc91887bdb6785ebc5d75ab2046a/220310_OneStar_EB_6_Web.jpg)
![Erykah Badu walking along forest path decked out in Patta x Converse](https://freight.cargo.site/t/original/i/e8b22ea82883112ad8578677193c70ac07452d2eabb05e26c0727a35cb301e1e/220310_OneStar_EB_7_Web.jpg)
![Erykah Badu wearing her top hat, bandana and Patta x Converse jacket](https://freight.cargo.site/t/original/i/8cfc87030675b8c13d02920e48df62771bca8453bbbbe4ce5edbdac2a1969b41/220310_OneStar_EB_3_Web.jpg)
![Patta x Converse Jacket back reading "Patta 4 Leaf Clover"](https://freight.cargo.site/t/original/i/491e259fe0612f9d82102c630ab8f7b00f5e58d132cafaee9309d97460d30cca/220310_OneStar_EB_4_Web.jpg)
![Patta x Converse Vest back with a 4 leaf clover inside star](https://freight.cargo.site/t/original/i/483a545b78f4207ecadd252c460e91f6c508e0b6c03cc9e93f10b32d521b4b30/220310_OneStar_EB_10_Web.jpg)
![Fabian de Baas close up smiling, showing off his grillz](https://freight.cargo.site/t/original/i/f7d92c990aeb117ab69a125ae85199447602efb479c368aa3ed1452d4d3490b5/Q106_SJA_NikePatta_020_31_FNL.jpg)
![Nuvany David close up in front her bedroom bookshelf](https://freight.cargo.site/t/original/i/657d938301291d4858aea61c7b6ae7b33b1f4039f8a8827b955629a5d0d914a9/Q106_SJA_NikePatta_021_01_FNL.jpg)
![Eddie Plein sitting on a rocking chair in his Bedford Stuyvesant family home](https://freight.cargo.site/t/original/i/fd173049c1f50fbe80df22d16d54718f071ab06ed322655a863338d55e9d8c93/Q106_SJA_NikePatta_011_13_FNL.jpg)
![Aya Brown sitting on the floor of her favorite cafe in Bedford Stuyvesant, Brooklyn](https://freight.cargo.site/t/original/i/f387fc82bd709951c99c127dc75cb1270e001603f899f6b8e65262afc341220e/Q106_SJA_NikePatta_006_03_FNL.jpg)
![Wireless G standing on a rock in front of his store in Johannesburg](https://freight.cargo.site/t/original/i/0326289192f08974b1c3d3d50299e9a6b8835615e8cd75b635cbe4551c69447f/Q106_SJA_NikePatta_023_08_FNL.jpg)
![Fabian de Baas & Eddie Plein sitting on the steps of the Plein's family home in Bedford Stuyvesant, Brooklyn](https://freight.cargo.site/t/original/i/a923be4d808158abe4ac8ce31fbfb9aaf2adc91594fd0851a7887609a852ec43/Q106_SJA_NikePatta_019_02_FNL.jpg)
![DBN Gogo outside Kwa Mai Mai Traditional Market in Johannesburg](https://freight.cargo.site/t/original/i/2833a4659243faa92446d3112e5ec876f7f042c7dd1f0049c75a6ddbe38bfe0c/Q106_SJA_NikePatta_001_04_FNL.jpg)
![Kasi Flavour close up in front of a soccer portrait hanging on his bedroom wall](https://freight.cargo.site/t/original/i/86fff86d6304569311ff7cf5c3dd5ce3eb832550cd14370ec492aebcce611c2f/Q106_SJA_NikePatta_014_13_FNL.jpg)
![Fabian de Baas crouched and smiling in front of artwork in the Plein family house](https://freight.cargo.site/t/original/i/38c8df8de1dc210be1d8aff66dbfdffb7d08c72c9b490e17fff7eb51d50f2702/Q106_SJA_NikePatta_013_01_FNL.jpg)
![Nuvany David daydreaming in her bedroom in Jersey City](https://freight.cargo.site/t/original/i/b17b8a798c9ab7bbf3431f21f202a1c6545508e0d259440ae6ff57087602d4d0/Q106_SJA_NikePatta_024_01_FNL.jpg)
![Wireless G sitting half in his car parked in his neighborhood of Soweto, Johannesburg](https://freight.cargo.site/t/original/i/b6012ce157f2fe24001f8f1408cae06d000daca8d1049e3e24c5305682f39df3/Q106_SJA_NikePatta_024_01-2_FNL.jpg)
![Aya Brown posing in the doorway of her favorite cafe in Bedford Stuyvesant, Brooklyn](https://freight.cargo.site/t/original/i/789cb075b1d11b12e26d4307201bce26ad69742639d4625fc29c645ebfabc908/Q106_SJA_NikePatta_005_02_FNL.jpg)
![Nuvany David standing against the wall on her stuffed animal filled bed](https://freight.cargo.site/t/original/i/05a2f03c1e533aeb74d364d4902e597a11213da46fa71e56230094c4dddc0756/Q106_SJA_NikePatta_025_01_FNL.jpg)
![Eddie Plein closeup in his family home](https://freight.cargo.site/t/original/i/4f711661d8429345464c08f37307fab5e33f3cb1f88d915fd4073f0a8ffe3084/Q106_SJA_NikePatta_012_02_FNL.jpg)
![DBN Gogo at the Kwa Mai Mai Traditional Market in Johannesburg](https://freight.cargo.site/t/original/i/212fe306a952577454a01ac5790484352308a452986636a7f9062f0a3310cd17/Q106_SJA_NikePatta_010_05_FNL.jpg)
![Kasi Flavour sitting on his bed in Alexandra, Johannesburg](https://freight.cargo.site/t/original/i/75c4d7b19ac2b1edd8799ad21071146eded615e2c4d2cb7189c49ac1dcf0c490/Q106_SJA_NikePatta_012_09_FNL.jpg)
![Aya Brown cheesing wearing a "black woman" tee](https://freight.cargo.site/t/original/i/340fe4dfb708d0c01145a2609f5ad92069eaee3e0849ff386ec95b29483c7494/Q106_SJA_NikePatta_004_11_FNL.jpg)