On Inc.

On — NYC Tennis Community Activation (US Open)

Instead of showing up courtside at the US Open, On chose to show up for New York’s tennis community. We partnered with the Fort Greene Tennis Association to refurbish their neighborhood courts and invited youth nonprofit programs, local players, and park regulars for a day built around access and play. Guests experienced exhibition matches and meet-and-greets with On athletes — including Roger Federer — along with challenges like returning the fastest serve on tour. The activation culminated in an after-hours celebration at Public Records, creating a moment that felt both grassroots and electric while solidifying On’s commitment to everyday players across the city.

On x FKA twigs — Training Workshops (FW24 & SS25)

On introduced its first Training collection with FKA twigs, rooted in her personal philosophy that the body is art. The concept carried into SS25 with an intimate, day-long workshop and retreat in New York City, where twigs connected directly with a community of movers. We created an experience that unfolded through custom outfitting sessions, strength and dance classes, a communal lunch, and a restorative yoga and sound-bath finale led by Tom Wilson Leonard and twigs herself. The event highlighted the versatility of On’s training apparel while building a safe, expressive environment that guests described as “inclusive” and “transformative.”