Lyft Grammys Activation
Eventure partnered with Lyft to celebrate the Grammys on the streets of New York City by tuning and sequencing car alarms and headlights with nominated songs. Our team spearheaded experiential production, from location scouting and permitting, to car sourcing and modifications, to driver and staff recruitment and training.
We collaborated with innovation studio Deeplocal on to transform typical car sounds into orchestral pop-up performances of chart-topping hits: Despacito by Luis Fonsi, Kendrick Lamar’s Humble, Cardi B’s Bodak Yellow, Stay by Zedd Alessia, Cara and Still by Portugal. The Man. The Eventure team then filmed and produced each experience for Lyft’s social team, garnering over ten million views on YouTube.
We collaborated with innovation studio Deeplocal on to transform typical car sounds into orchestral pop-up performances of chart-topping hits: Despacito by Luis Fonsi, Kendrick Lamar’s Humble, Cardi B’s Bodak Yellow, Stay by Zedd Alessia, Cara and Still by Portugal. The Man. The Eventure team then filmed and produced each experience for Lyft’s social team, garnering over ten million views on YouTube.
