Lyft Grammys

experiential production, event capture, video production

Eventure partnered with Lyft to celebrate the 2018 Grammys, on the streets of New York City by tuning and sequencing car alarms and headlights with nominated songs. Our team spearheaded this experiential production with everything from locations, permitting and car modifications, to driver and staff training.

We collaborated with Lyft’s creative team, and innovation studio, Deeplocal on the overall production approach to transforming typical sounds, into orchestral pop-up performances of 2017’s chart-topping Despacito by Luis Fonsi, Kendrick Lamar’s Humble, Cardi B’s Bodak Yellow, Stay by Zedd Alessia, Cara and Still by Portugal. The Man on streetside parking lots around the City. The Eventure team then filmed and produced each experience for Lyft’s social team, garnering over ten million views on YouTube.