Lululemon 



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Beginning with the launch of the hiking category in 2022 through the last two holiday seasons, Eventure has produced alongside national and global teams at Lululemon.  In addition to launching hike, we also worked on the campaign to launch footwear and on several projects onboarding their most valued Ambassadors.  Shoots have taken us across the US in search of authentic terrain including many state and national parks such as Arches in Utah and Cannon Beach in Oregon. We’ve also traveled to Queenstown, New Zealand in pursuit of fresh snow powder and Berlin, Germany to work with a specialty capture team.


We are proud to be a reliable partner with more than a dozen projects completed together.  From concept, we work alongside in-house production to speculate on the most ideal conditions for each shoot. We look at several locations across the world alongside estimates and potential partners, before confirming final options and jumping into production.



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Lululemon Holiday 2025





Lululemon Hike