Joopiter
experiential production, photo production, video productionEventure produced the three-day exhibition + VIP event for the launch of Pharrell Williams’ digital-first auction house and content platform, Joopiter. The inaugural auction, Son of a Pharaoh, was a collection of personal cultural artifacts curated by PW. After bidding closed on 11/1, the newly-debuted entity reported a total of $5.25 million USD in sales. A portion of profits from Son of a Pharaoh will benefit Black Ambition’s work to fund bold ideas and organizations led by Black and Latinx entrepreneurs.
![](https://freight.cargo.site/t/original/i/e24128c6787993bdc6b36ac925b5bff319011c27e953818fc9eeac070735d02b/joopiter-logo---Edited.png)
![](https://freight.cargo.site/t/original/i/cfa1cfd1cecb4ee54105ff22b34a97492d21a06e5915ed4334c1245dab32b409/DSC07232.jpg)
![](https://freight.cargo.site/t/original/i/e24128c6787993bdc6b36ac925b5bff319011c27e953818fc9eeac070735d02b/joopiter-logo---Edited.png)
![Pharrell Williams and Tyler the Creator admiring chain enclosed in display case](https://freight.cargo.site/t/original/i/cfa1cfd1cecb4ee54105ff22b34a97492d21a06e5915ed4334c1245dab32b409/DSC07232.jpg)
![Jacket and shoes on display at 'Son of a Pharaoh'](https://freight.cargo.site/t/original/i/f972d5063650a378d93c859bc5bf1329faeb73a4a6ea666b2c2ad60979348c19/Nayquan-Shuler---0H9A2882.jpg)
![Blackberry 8700 with gold case on display at 'Son of a Pharaoh'](https://freight.cargo.site/t/original/i/61d415cfc0fb6be31403922c4087c26b5f91e10da9c569c11ea564be5abca98e/Nayquan-Shuler---0H9A2782.jpg)
![Louis Vuitton Multicolor Monogram Trunk on display at 'Son of a Pharaoh'](https://freight.cargo.site/t/original/i/7359f7a32e569ee33dde1bc98678ec3d97aaa29959bccbd31340cd6de201e0cf/Nayquan-Shuler---0H9A2920.jpg)
![Crystal glasses on display at 'Son of a Pharaoh'](https://freight.cargo.site/t/original/i/76b82efa2ea2101a48a0515dd747c42aaf4118064f99a22b277eb3dafc918039/Nayquan-Shuler---0H9A2976.jpg)
![Casio G-Shock x Bape DW-6900 watch on display at 'Son of a Pharaoh'](https://freight.cargo.site/t/original/i/1c6f6202cc77e1278ab0339ca35b6a6f1358c643a8491d41569bda8ae7ccaf25/Orlando-Urbina---GLAB0507.jpg)
![N.E.R.D. Chain by Jacob Arabo on display at 'Son of a Pharaoh'](https://freight.cargo.site/t/original/i/45c65cc1d303a8d288484c8b7ee6e0f62da7491a10f017412b7a558b2d70fad7/Orlando-Urbina---GLAB0469.jpg)
![Clothing pieces and shoes on display at 'Son of a Pharaoh'](https://freight.cargo.site/t/original/i/d72a71c0c42657d3d8326ce766a1d06828262f7abc2fabd999a534bdb005f3bf/Nayquan-Shuler---0H9A2982.jpg)
![Pharrell Williams walking through 'Son of a Pharaoh' preview](https://freight.cargo.site/t/original/i/dc04fa38ae30d0d2bf4989267093393d30ecda605e2e64a6c9e2218b6b934300/DSC06915-1.jpg)
![Pharrell and Tyler the Creator posing at auction preview](https://freight.cargo.site/t/original/i/933f027f0e750574823af377438d4836c34d81c0ea315ad6687ebb82d3a72bba/DSC07143-1-2.jpg)
![Pharrell and Phriends taking goofy group picture](https://freight.cargo.site/t/original/i/6905e6f84152c66fe88cb2d87c5caba9ae96cf3ce9bbbb752cdae5d497594946/2022.10.13-LAURASFUCHS-FILM-JOOPITER-12.jpg)
![Pharrell huging Joopiter Auction guest](https://freight.cargo.site/t/original/i/251b233eac1015ddb8da3d2e73bd0d21275cde82fede0dd2209fa9f1e74973c7/DSC07578.jpeg)
![Pharrell and Slick Rick the Ruler taking Iphone selfie](https://freight.cargo.site/t/original/i/7094fa216b20156c9e4fb05fd9e6d185d8efd3a8c6bf3747f93e3f9172c06aaf/DSC07725.jpeg)
![Pharrell and Jaden Smith chatting at 'Son of Pharaoh' auction preview](https://freight.cargo.site/t/original/i/214684a799af05841955e57b755f4a12cfcea4db64e532e33f494a2248a2dc38/2022.10.13-LAURASFUCHS-FILM-JOOPITER-4.jpg)
![Pharrell and Pusha T shaking hands](https://freight.cargo.site/t/original/i/d333290f9687c3f1872ac65f4f1b964ebb9ac686534221b3547aa8093c538a88/DSC07469.jpeg)
![Pharrell taking selfie with Yoon Ahn](https://freight.cargo.site/t/original/i/716c312f478e1e8559a8a2c13e9a56f798bda9fc3ad9a3f128147e1911a5a8aa/DSC07702.jpeg)
![Snoh Aaelgra posing at Joopiter auction event](https://freight.cargo.site/t/original/i/5668d01a78138c788d04988651256c834606b2e373c46b6ca370552c86fbf658/2022.jpg)
![Jaden Smith posing at Joopiter auction event](https://freight.cargo.site/t/original/i/ff24f242580eb3a42b982530fd05230ca8ba8d1291958802feb5057d64905eef/2022.10.13-LAURASFUCHS-FILM-JOOPITER-5.jpg)
![Pharrell Williams posing at 'Son of a Pharaoh' wearing silky suit, cap and gem lined sunglasses](https://freight.cargo.site/t/original/i/1e0ed9a59a20993561996ff78882ef53a9d8cfa86dab88ad50a62e4f2400fe76/2022.10.13-LAURASFUCHS-FILM-JOOPITER-15.jpg)
![Reign Judge at Joopiter event](https://freight.cargo.site/t/original/i/2134401ddc7ffd5fac74e49d9638ae6749e0c6b17e686842a672b095c0a2cabe/2022.10.13-LAURASFUCHS-FILM-JOOPITER-1.jpg)
![Tyler the Creator holding water bottle at 'Son of a Pharaoh' preview event](https://freight.cargo.site/t/original/i/b71c86b93ff0a0c517a8e4386eafb8455e532b790ab78e9e508a13f0aa99c87f/2022.10.13-LAURASFUCHS-FILM-JOOPITER-7.jpg)
![Pharrell and Phriends](https://freight.cargo.site/t/original/i/733e1b65046e778ca20e78a9fdd674ee11e56600e163d243610d61acae01a08b/2022.10.13-LAURASFUCHS-FILM-JOOPITER-13.jpg)
![Tyler the Creator smiling behind Pharrell Williams](https://freight.cargo.site/t/original/i/d16f2533ef5df5b00ea1e20a969397b3e10bae710e985c63acd128c341a40c4e/DSC07182.jpeg)
![Slick Rick the Ruler posing at 'Son of a Pharaoh' preview](https://freight.cargo.site/t/original/i/525d55cf42ab2c977d55a8bad6e47beb13044c7af7e3d33f84cc8fc8d9e2c51f/2022.10.jpg)
![Nigel Sylvester at 'Son of a Pharaoh' event](https://freight.cargo.site/t/original/i/d28adbad1abb61568ff852afd4b4760517fb56d837da228b36f82736bc276679/2022.10.13-LAURASFUCHS-FILM-JOOPITER-6.jpg)
![Lumia Nocito and Sophia Wilson at 'Son of a Pharaoh' auction preview](https://freight.cargo.site/t/original/i/7347e3a32adf51e0270b46f8243425c60cc1b9f4101c095f9e012275333c4717/2022.10.13-LAURASFUCHS-FILM-JOOPITER-25.jpg)
![Jonathan Richetts and Keith Herron at 'Son of a Pharaoh' auction preview](https://freight.cargo.site/t/original/i/245824b7829bdb2ec49a5932493217de51c6ccef2ea98af262f41a413a3cb6bf/2022.10.13-LAURASFUCHS-FILM-JOOPITER-59.jpg)
Credits
![](https://freight.cargo.site/t/original/i/e24128c6787993bdc6b36ac925b5bff319011c27e953818fc9eeac070735d02b/joopiter-logo---Edited.png)
In partnership with Eric Van Speights + Max Fishko
CD + Architecture @alaska___alaska
Scenic @pinksparrow_AV @r80_productions
Casting @flyingundertheradar
Sound@_moyasin_
CD + Architecture @alaska___alaska
Scenic @pinksparrow_AV @r80_productions
Casting @flyingundertheradar
Sound@_moyasin_