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Joopiter

experiential production, photo production, video production

Eventure produced the three-day exhibition + VIP event for the launch of Pharrell Williams’ digital-first auction house and content platform, Joopiter. The inaugural auction, Son of a Pharaoh, was a collection of personal cultural artifacts curated by PW. After bidding closed on 11/1, the newly-debuted entity reported a total of $5.25 million USD in sales. A portion of profits from Son of a Pharaoh will benefit Black Ambition’s work to fund bold ideas and organizations led by Black and Latinx entrepreneurs.




Pharrell Williams and Tyler the Creator admiring chain enclosed in display case
Jacket and shoes on display at 'Son of a Pharaoh' Blackberry 8700 with gold case on display at 'Son of a Pharaoh' Louis Vuitton Multicolor Monogram Trunk on display at 'Son of a Pharaoh' Crystal glasses on display at 'Son of a Pharaoh' Casio G-Shock x Bape DW-6900 watch on display at 'Son of a Pharaoh' N.E.R.D. Chain by Jacob Arabo on display at 'Son of a Pharaoh' Clothing pieces and shoes on display at 'Son of a Pharaoh'


Pharrell Williams walking through 'Son of a Pharaoh' preview Pharrell and Tyler the Creator posing at auction preview Pharrell and Phriends taking goofy group picture Pharrell huging Joopiter Auction guest Pharrell and Slick Rick the Ruler taking Iphone selfie Pharrell and Jaden Smith chatting at 'Son of Pharaoh' auction preview Pharrell and Pusha T shaking hands Pharrell taking selfie with Yoon Ahn Snoh Aaelgra posing at Joopiter auction event Jaden Smith posing at Joopiter auction event Pharrell Williams posing at 'Son of a Pharaoh' wearing silky suit, cap and gem lined sunglasses Reign Judge at Joopiter event Tyler the Creator holding water bottle at 'Son of a Pharaoh' preview event Pharrell and Phriends Tyler the Creator smiling behind Pharrell Williams Slick Rick the Ruler posing at 'Son of a Pharaoh' preview Nigel Sylvester at 'Son of a Pharaoh' event Lumia Nocito and Sophia Wilson at 'Son of a Pharaoh' auction preview Jonathan Richetts and Keith Herron at 'Son of a Pharaoh' auction preview


Credits


In partnership with Eric Van Speights + Max Fishko

CD + Architecture @alaska___alaska
Scenic @pinksparrow_AV @r80_productions
Casting @flyingundertheradar
Sound@_moyasin_