Joopiter

experiential production, photo production, video production

Eventure produced the three-day exhibition + VIP event for the launch of Pharrell Williams’ digital-first auction house and content platform, Joopiter. The inaugural auction, Son of a Pharaoh, was a collection of personal cultural artifacts curated by PW. After bidding closed on 11/1, the newly-debuted entity reported a total of $5.25 million USD in sales. A portion of profits from Son of a Pharaoh will benefit Black Ambition’s work to fund bold ideas and organizations led by Black and Latinx entrepreneurs.




Pharrell Williams and Tyler the Creator admiring chain enclosed in display case




Credits


In partnership with Eric Van Speights + Max Fishko

CD + Architecture @alaska___alaska
Scenic @pinksparrow_AV @r80_productions
Casting @flyingundertheradar
Sound@_moyasin_