ByHeart “Baby Bodega” Pop-up

Held at 41 Norman Avenue, the Mini Mart transformed an industrial space into a whimsical, bodega-inspired experience designed specifically for modern parenthood. But this wasn’t your average product launch — it was a love letter to life’s messiest, most beautiful moments on-the-go.

Guests were treated to baby passport photo booths, a stroller concierge, and a chance to win big through scratch-off tickets, with prizes like 100,000 travel miles. A live DJ, mocktails, massages, and custom floral bouquets added to the atmosphere, while families picked up generous freebies from ByHeart and their favorite brand partners.

Now officially launched, the Anywhere Pack retails for $19.99 per box, with 14 single-serve, 4-ounce packets made with ByHeart’s patented protein blend—crafted from certified organic, grass-fed whole milk and designed to be the closest formula to breast milk on the market. No measuring. No scoops. No stress. Just grab, shake, and feed. Parents at the event praised the innovation as “the best thing since sliced bread.”