Amex “The Life of Champagne” Experience

Eventure partnered with La Fête du Champagne and American Express to present “The Life of Champagne,” a three-part immersive audiovisual journey that artfully transported guests through the process of champagne making – from ground to glass. The 15-minute experiential film was a piece of original content using environmental and macro CGI, live film shoot, and archival footage. Guests were given a passport on arrival that called out tasting notes to pay attention to during each phase, in accordance with the champagne pours they received and the part of the journey that they were experiencing. Champagne was provided by Delamotte.