Adidas Choose To Give Back pop-up

experiential production

In collaboration with M&C Saatchi Sports & Entertainment NA, Eventure produced Adidas Choose To Give Back one-day pop-up in Soho. Consumers shopped exclusive collections of upcycled pieces from NYC designers in exchange for old clothing. Live embroidery/repairs and screen-printing were also available onsite. Over 2,500 pounds of textiles were donated while the commissioned collections sold out in under two hours.


CD @
Spatial Design @ chahdaranch
Fabrication @ ckmcreative @ cultivationobjects
Printing @ decoupage.assemblage
Soundscape @ rominaresort

Featured Designers

@ theophilio
@ beepybella
@ ji.won.choi
@ evajoanrepair
@ frankiecollective
@ tyrannyandmutation

Photo Credit

@ jackielee