Adidas Choose To Give Back pop-up

experiential production


In collaboration with M&C Saatchi Sports & Entertainment NA, Eventure produced Adidas Choose To Give Back one-day pop-up in Soho. Consumers shopped exclusive collections of upcycled pieces from NYC designers in exchange for old clothing. Live embroidery/repairs and screen-printing were also available onsite. Over 2,500 pounds of textiles were donated while the commissioned collections sold out in under two hours.



Credits


CD @works.studio
Spatial Design @chahdaranch
Fabrication @ckmcreative @cultivationobjects
Printing@decoupage.assemblage
Soundscape@rominaresort

Featured Designers


@theophilio
@beepybella
@ji.won.choi
@basketcase.gallery
@evajoanrepair
@frankiecollective
@tyrannyandmutation

Photo Credit

@jackielee